White Authentic Beni Ourain Rug

Hand-knotted in MoroccoNatural Atlas woolArtisan signedWeekly loom visibilityWorldwide express delivery

The commission intelligence

Your designer should not have to become a rug technician.

Send the room, the intent and the installation window. Ettilux converts that information into a controlled specification for approval—proportion, drawing, yarn direction, surface and delivery path.

Read the architecture

We review the furniture plan, circulation and the visual weight the rug must carry.

Resolve the design

The composition is redrawn around the room rather than enlarged mechanically.

Build the material file

Yarn direction, color references and pile character are documented before production.

Authorize the loom

Your written approval becomes the atelier reference for making and quality control.

White Authentic Beni Ourain Rug - Ettilux Home

shown in an interior context

Interior studyProject scale is resolved privately

Designed for architecture

The room sets the brief. We weave the answer.

Luxury is not another menu of dimensions. It is a proportion that feels inevitable in the completed interior. Our studio reviews the room as a whole, then draws the rug to support it.

You providePlan, references and installation window

We resolveScale, composition, yarn and surface

You approveOne written project specification

wool and knot detail Material dossier / authentic-beni-ourain-rug-12

Material and provenance

An heirloom object begins with what cannot be simulated.

OriginMorocco

MaterialNatural Atlas wool

Pile characterResolved for project use

TechniqueHand-knotted

CompletionWashed, checked and artisan signed

Beni Ourain rug 100% thick and natural wool with fringed finishes on the edges. Exceptional and unique piece handmade by Berber women on wooden looms.

Their wool is made from very high quality, very soft and silky and very tightly knotted. Then the rug is washed for several days, in order to have an infinite softness to the touch. They differ from all other rugs by their fine and silky wool and by their intense thickness.

Beni Ourain rugs are the favourite target for interior designers.

Materials
Your order is made entirely by hand from 100% natural wool, which means there will be natural (and beautiful) variations in pattern and color. Wool shrinks! While we do our best, final sizes can vary by 1-4"

Tassels
Traditional Moroccan rugs feature tassels just on one side. You can toggle them on and off below, as you prefer! Tassel length is normally in the range of 4–6".

Lead Time
Each and every Beni rug is woven entirely by hand and then washed and dried in the mountain air. Due to high demand and the implementation of new safety protocols at our studios, current lead times are in the range of 4-6 weeks. For rugs larger than 9x12, please allow for an additional week.

From brief to signed object

A visible atelier. A controlled result.

Stage 01

Private review

The studio reads the project, intended use, references and installation window.

Stage 02

Design resolution

Drawing, proportion and material direction are prepared for written approval.

Stage 03

Visible making

Progress photographs connect designer, client and artisan throughout the loom phase.

Stage 04

Final object

The rug is washed, checked, signed and prepared for insured express delivery.

Before you commission

Clear answers for a considered acquisition.

Can the composition be adapted without losing its character?

Yes. The studio preserves the visual logic of the piece while redrawing proportion and spacing around the architecture.

Can you develop a project-exclusive palette?

Yes. We can resolve a controlled yarn direction around material references, approved color standards or the room itself.

How do designers monitor production?

Weekly loom photographs and project updates are shared from approval through finishing. Trade projects have one clear studio contact.

What happens before the first knot?

The Ettilux studio confirms the approved drawing, material direction, project scale, lead time and delivery details in writing.

What is the normal lead time?

A standard custom commission follows a 6–8 week atelier path after approval. Very large or complex projects may require additional time, confirmed before authorization.